Brands & Humour

When a Tennis Ball becomes a Hand Grenade

...A humour mechanism that creates non-funny ads? Oh yes.

Jun 1 • Paddy Gilmore | HumourScope®

7

May 2026

Haven't I seen this somewhere before?

...Funny ads and the art of pastiche

May 11 • Paddy Gilmore | HumourScope®

4

April 2026

Humourhack #4: Find an Angle

...Be observant and funny will come.

Apr 13 • Paddy Gilmore | HumourScope®

5

3

30x30: An Update...

...I don't wanna sound like an estate agent. Honest.

Apr 9 • Paddy Gilmore | HumourScope®

4

4

Solving your Comms Problems this April

...It's April. So it's time for 30x30.

Apr 1 • Paddy Gilmore | HumourScope®

5

March 2026

Humourhack #3: Observe

...Be observant and funny will come.

Mar 30 • Paddy Gilmore | HumourScope®

6

1

Humourhack #2: Keep it Impersonal

Want to get more customers? A) Use humour and B) Don't get too personal.

Mar 23 • Paddy Gilmore | HumourScope®

6

1

Humourhack #1: Punch Up, not Down

Want to get more customers? A) Use humour and B) don't pick on people smaller than you.

Mar 16 • Paddy Gilmore | HumourScope®

6

1

Kylie, Bill Clinton & Me

...What changes in humour — and what stays the same

Mar 2 • Paddy Gilmore | HumourScope®

10

2

February 2026

Out of 66 Super Bowl Ads — the 3 Funniest

Amid all the hoopla, here are the funny ones that stood out — and why

Feb 16 • Paddy Gilmore | HumourScope®

2

Super Funny Animals

Talking mascots — the underrated, and super-funny, heroes of marketing — with mascot expert Stef Hamerlinck

Feb 2 • Paddy Gilmore | HumourScope®

7

1

1

January 2026

Spectacular Social + *FREE EBOOK GIFT*

...How a minor British political party is riffing on the challenger rulebook

Jan 19 • Paddy Gilmore | HumourScope®

6

1

1