Why subscribe to Brands & Humour?

Every week I discuss a different aspect of how brands relate to, and use, humour. It would be great if you could join us.

Two reasons:

1: You’ll gain business benefits to knowing what’s happening. Brands that use humour have been repeatedly shown to increase their brand’s likeability, memorability and — crucially — the likelihood that more people will buy their product. I show you how to use humour, without your palms being coated with sweat.

2: It’ll amuse, as much as educate you.

Studio Gilmore

…is my consultancy. I’m Paddy Gilmore. I have over two decades’ experience in advertising, along with a Master’s investigating humour. I’ve lectured to hundreds of people about humour styles as well as writing jokes for Bruce Forsyth, Claudia Winkleman and Justin Fletcher on the BBC. To find out more about my work, and how I can help you, just head here.

Subscribe to Brands & Humour

Every week I look at how brands can use humour to be more likeable, memorable and — above all — profitable.

People

Paddy Gilmore | Studio Gilmore

@brandsandhumour

I’m a humour consultant: I help brands become more profitable by advising them on how, when and where to use humour in their comms. I've used my HumourScope® methodology with numerous global brands including Epson, WPP and Harley-Davidson.