Why subscribe to Brands & Humour?

Every week I discuss a different aspect of how brands relate to, and use, humour.

Why? Three reasons:

1: You’ll see business benefits. Brands that use humour — like McDonald’s, IKEA and Volvo — have been repeatedly shown to increase the likelihood that more people will buy what they sell. But brands get nervy about using humour. So I show you how to be amusing, without you waking in a cold sweat at 3 am.

2: It’ll amuse, as much as educate you.

3. It comes out every Monday morning. If reading a funny newsletter isn’t a good way to clear away the Monday morning blues, you tell me what is.

Studio Gilmore

…is my consultancy. I’m Paddy Gilmore. I have over two decades’ experience in advertising, along with an MA investigating humour. I’ve lectured to hundreds of people about humour while working for clients such as Epson, Allied Irish Banks, Harley-Davidson and Tele2. To find out more about how I can help you, just head here.

Subscribe to Brands & Humour

Every week I look at how brands can use humour to be more likeable, memorable and — above all — profitable.

People

Paddy Gilmore | HumourScope®

@brandsandhumour

I’m a humour consultant: I help brands become more profitable by advising them on how, when and where to use humour in their comms. I've worked — and work — with numerous global brands including HSBC, WPP and Harley-Davidson.