The Price of a Terrible Haircut

...Say Hello to Arousal-Safety

If you’re a regular reader of Brands & Humour — I owe you a pint — you might well be familiar with me talking about a humour mechanism called incongruity-resolution. If this means nothing to you, don’t fret: you can read more about it here. But in a nutshell, it’s where you get two unfamiliar concepts and juxtapose them so the viewer/reader makes a ment…