High Heels and Baked Beans on Toast

...Say Hello to Incongruity Resolution

Last week I talked about a McDonald’s ad featuring a cow on a trampline (if you missed the post, it’s here). Here’s a little reminder of the ad:

The question was: why is it effective as an ad? But it’s worth asking another question: how does it work as a funny ad? I’m asking this because I figured it would be a great excuse to look at more humorous ads …