The Economist Ads, Part 2

...Say Hello to Superiority Theory

Last week I looked at the thinking behind the Economist’s famous ‘White out of Red’ campaign (if you missed it, it’s here). This week I want to answer a simple question: why do we actually find these ads funny? It’s a good excuse to look at more funny ads (yeah!), but also to look at the oldest theory of humour: Superiority Theory.

How old is it? Let’s…