The Economist Ads, Part 1

...The Struggles of a 42-year-old Management Trainee

Back in the late 1980s, when smartphones were called Filofaxes, a British ad agency won an account for a weekly current affairs magazine with a business focus. The agency was Abbott Mead Vickers BBDO; the magazine was The Economist.

The ads that then flowed from the agency were part of the ‘White out of Red’ campaign. Within a few years they became watc…