A CEO enjoys an Afternoon Nap

...Humour, Advertising and Waste

Here’s a little quiz I sometimes play with clients. No prizes, it’s just for fun.

Let’s imagine you’re Global Head of Marketing at McDonald’s¹.

An ad agency comes along to you with a nice idea for an ad — two ads, actually. Here they are, mocked up:

You grin. “Nice work! Funny, too!”

You then check out billboard rental. Let’s say per billboard it’s $1,00…