A CEO enjoys an Afternoon Nap
...Humour, Advertising and Waste
Here’s a little quiz I sometimes play with clients. No prizes, it’s just for fun.
Let’s imagine you’re Global Head of Marketing at McDonald’s1.
An ad agency comes along to you with a nice idea for an ad — two ads, actually. Here they are, mocked up:
You grin. “Nice work! Funny, too!”
You then check out billboard rental. Let’s say per billboard it’s $1,00…
