Where Do Babies Come From?

...Humour and Radio Ads, Part 1

Before kicking off:

One of the most frequent questions I hear is a very simple — but sensible — one:

“Should our brand use humour?”

To help clients, I devised a set of 11 statements: you simply read them, note down how much you agree or disagree, and count up your scores at the end. I thought it might be helpful to share it. I’m doing this first via Bran…