Brands & Humour

Brands & Humour

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Brands & Humour
Where Do Babies Come From?
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Where Do Babies Come From?

...Humour and Radio Ads, Part 1

Paddy Gilmore | HumourScope®'s avatar
Paddy Gilmore | HumourScope®
Jul 10, 2023
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Where Do Babies Come From?
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Before kicking off:

One of the most frequent questions I hear is a very simple — but sensible — one:

“Should our brand use humour?”

To help clients, I devised a set of 11 statements: you simply read them, note down how much you agree or disagree, and count up your scores at the end. I thought it might be helpful to share it. I’m doing this first via Bran…

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