What Makes Something Universally Funny?

A reader asks a tough question. I do my best to answer it.

Before kicking off…

I’m doing 30x30 this April.

It works very simply: I offer 30 minutes of my time to 30 people from 30 brands.

You can talk to me about anything to do with brands, advertising and humour.

You might want to talk about profitability. In a recent piece of research, for example, it’s been shown that brands that use humorous ad campaigns ge…