The South African Minister of Stationery

...Humour and Advertising in South Africa

Here’s a conundrum for you:

Take a country of 59 million people with three capital cities, 11 official languages, while the Black population is divided up into four tribes. How do you set about creating humorous advertising that will appeal to such a huge and varied audience?

A great person to answer this is Maxine Selmer-Olsen, a Strategic Planner at Gr…