The One-Legged Tarzan

...Humour & Geography: Part 1

Before starting up my consultancy, I had a good few conversations with various people in marketing and advertising, quizzing them about humour and ads. More than one furrowed their brow then muttered that humour’s all very well but — 

“—But what?” 

“There’s a problem with it.”

“Which is?”

“It just doesn’t travel.”

There’s an idea that humour doesn’t come wit…