The Footballer Mistaken for a Pasta Dish

...Humour, Tactical Ads, and Specsavers

Picture this:

A big event happens such as, say, a global fried chicken chain running out of chicken. Whoops.

The brand has to react. They have hours to do this — days if they’re lucky.

This is the kind of ad that emerges:

These ads are often called tactical ads and it’s a place where humour thrives. We talk about ‘quick-witted’ and it’s no coincidence th…