The Fate of Seven Astronauts

…How brands can play with and against joke cycles

On 28th January 1986, the Space Shuttle Challenger took off into the sky over Cape Canaveral, Florida. A little over a minute into its journey, witnessed by onlookers and the worldwide media, tragedy struck: the spacecraft exploded. All seven astronauts onboard were killed.

I was 12 at the time, growing up across the Atlantic, in North Devon. Looking ba…