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Brands & Humour
The Approval of Italian Grandmothers, Part 1

The Approval of Italian Grandmothers, Part 1

...A great, funny tagline. How does it work?

Paddy Gilmore | HumourScope®'s avatar
Paddy Gilmore | HumourScope®
Jan 09, 2023
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Brands & Humour
Brands & Humour
The Approval of Italian Grandmothers, Part 1
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One evening, a bit over a year ago, I popped into my local supermarket. It’s a small Sainsbury’s at the end of the road: nothing fancy, great for the essentials. It was there, in the pasta section, that I read something on the side of a box and thought: wow.

This is what I read:

The line that stopped me was the second: Grudgingly approved by Italian gran…

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