Using Humour Well: The Negative Space Effect

...When getting rid of the product can lead to a better, funnier ad

Before kicking off…

I’m flying to Riga this week to do a keynote talk at the Baltic Brand Forum. I can’t wait. Despite using my grizzled mugshot in their advertising (below), tickets have apparently been selling fast.

Come along if you can — tickets here — and if you’re a B&H reader, give me a shout and we’ll have a coffee or a pint.

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I was having a cha…