Hey Besties, What's the Vibe Check?
How HubSpot are nailing B2B humour on social
What happens when you mention humour and B2B marketing? In my experience, many people tend to cough, splutter and change the subject rather quickly.
Not so fast.
One of my favourite ad campaigns — B2B or otherwise — is for Volvo Trucks, who decided to advertise their FH series by having two trucks snogging on a beach. For a truck that costs a cool $200,…
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