Drive It Like You Hate It

...Advertising and the Art of Showing & Telling

Back in February, I did my first Ask Me Anything. Alex Smith of Basic Arts kindly asked:

I was looking the other day at a book of mid-century ads: you know the type, like VW’s Lemon [below]. They struck me as incredibly strong, clever, and persuasive, and I was wondering why. Whereas somehow now ads aren’t “selling”… I’m not sure what they’re doing… mor…