Death, Humour & Italian Marketing
...How a firm of Italian funeral directors tore up the advertising rulebook
One of the pleasures of writing Brands & Humour is a reader getting in touch out of the blue and saying:
“Have you seen these funny ads for Taffo?”
[ME:] “Who?”
“You haven’t seen Taffo’s funny ads?!”
“Sorry!”
“You should, they’re brilliant.”
This happened a few weeks ago. A British chap named James Elliott got in touch. He’s lived and worked in Rome for over…
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