A Tattooist meets his Identical Twin
...Why didn't a funny ad hit the mark?
A few weeks ago, in my Ask Me Anything, I included an ad that wanted to be funny but, in my opinion, didn’t quite cut the mustard.
A good friend of mine and avid B&H reader, Angus Grundy in Prague, got in touch to say: ‘This ad seems quite memorable. So why exactly doesn’t it hit the mark?’
Fair question. So today, I’m going to unpack one of the reasons …
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